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About Zendagi

From K2 to You 

Hailing from the foothills of K2 in Northern Pakistan, Zendagi is a modern take on traditional jewelry, effortlessly blending contemporary trends with ethnic patterns.

Zendagi works directly with artisans living in remote mountain communities in Gilgit Baltistan in Northern Pakistan to design and craft unique gemstone jewelry. Each of our jewelry pieces is handmade by artisans and tells of their story in the remote mountain communities.

Handcrafted Luxury 

At Zendagi we use only natural locally sourced gemstones and silver and, as each of our pieces is made by hand, no two pieces are alike, making each Zendagi jewelry piece special.

Each jewelry piece is accompanied with a product card detailing the artisan name, village, and origin of gemstone. 

Giving "Life"

The word "Zendagi" means life in Urdu and Farsi and we are all about creating sustainable livelihoods for the artisans of Gilgit Baltistan.

We are deeply committed to elevating the lives of the artisans by providing dignified wages and investing part of the profits in community to deliver holistic social programs that provide a path out of poverty.